The material handling industry is experiencing robust growth and technological evolution. With the global market projected to grow from USD 216.18 billion in 2022 to USD 319.63 billion by 2029, exhibiting a CAGR of 5.7%, the industry is becoming increasingly competitive​​. In such a landscape, establishing a strong employer brand is crucial for attracting and retaining top talent.

Impact of Employer Branding on Talent Acquisition

Employer branding has become a pivotal part of modern recruitment. 96% of companies acknowledge employer branding’s impact on revenue. A robust employer brand can reduce turnover by 28%, and 83% of employers recognize its role in attracting top talent​​.

The Competitive Landscape in Material Handling

The material handling industry is undergoing significant changes, with the adoption of robotics and process automation transforming operations and productivity. From conveyor belts to driverless forklifts, automation is reshaping many aspects of the supply chain, including personnel and warehouse management strategies​​. Moreover, the rise of e-commerce and logistics industries is bolstering the market, necessitating more automation and technological advancement​​.

Employer Branding Strategies for Material Handling Companies

  1. Highlight Technological Advancements: Emphasize your company’s investment in technology, such as robotics and automated systems, to appeal to tech-savvy candidates looking for innovative workplaces.

  2. Promote a Culture of Innovation: Showcase your company’s commitment to innovation, particularly in response to the increasing demand for customized solutions in e-commerce and logistics.

  3. Focus on Employee Development: Illustrate how your company supports employee growth and skill development, especially in a rapidly evolving industry where keeping up with technological changes is vital.

  4. Emphasize Stability and Growth: Highlight the industry’s growth potential and your company’s stable position within it to attract candidates seeking long-term career opportunities.

  5. Leverage Social Media: Utilize social media platforms to showcase your company culture and values, as 91% of recruiters use these channels for recruiting efforts​​.

Building a strong employer brand in the material handling industry requires a strategic approach that underscores technological advancement, a culture of innovation, and employee development. By doing so, companies can attract and retain the skilled talent necessary to navigate the industry’s competitive and technologically driven landscape.

Material Handling Industry